Reach and frequency

Reach and frequency are terms generally used when planning advertising campaigns. ... Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message.

1. How do you calculate reach and frequency?
2. What is a good reach and frequency?
3. What is a reach and frequency campaign?
4. What is a good reach and frequency with TV advertising?

How do you calculate reach and frequency?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

What is a good reach and frequency?

Effective Reach: The number or percentage of a target audience that is exposed to an OOH unit(s) at a set level of frequency. In the OOH world, a common effective frequency is 3+, meaning that the effective reach shows the percentage of people who have been exposed at least 3 times.

What is a reach and frequency campaign?

What is a Reach & Frequency Campaign? An R&F Campaign is a special type of Facebook media buy that allows brands to plan and predict the reach and frequency of posts by confirming the reach of certain percentages of target audiences based on timing, desired frequency, target, and budget.

What is a good reach and frequency with TV advertising?

Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. The highest reach you can typically achieve is 99 percent.