This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
- What is cognitive dissonance in persuasion?
- How do you persuade someone with cognitive dissonance?
- What are some examples of cognitive dissonance?
- How does cognitive dissonance lead to attitude change?
What is cognitive dissonance in persuasion?
Cognitive dissonance is an aversive motivational state that occurs when an individual entertains two or more contradictory attitudes, values, beliefs, or behaviors simultaneously. For example, maybe you know you should be working on your speech, but you really want to go to a movie with a friend.
How do you persuade someone with cognitive dissonance?
Here's how addressing cognitive dissonance can be used to persuade and motivate.
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You might try to solve this inner conflict in a variety of ways, including:
- Apologizing.
- Admitting fault.
- Rationalizing.
- Philosophizing.
- Explaining.
- Atoning.
What are some examples of cognitive dissonance?
Here's a look at some common examples of cognitive dissonance and how you might come to terms with them.
- Picking up after your dog. Let's say you have a dog that you take for daily walks around your neighborhood. ...
- Getting enough exercise. ...
- Moving for love. ...
- Being productive at work. ...
- Eating meat.
How does cognitive dissonance lead to attitude change?
Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual's behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.