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Understanding the Difference Between Quantitative and Qualitative Analytics. ... Generally speaking, quantitative analysis involves looking at the hard data, the actual numbers. Qualitative analysis is less tangible. It concerns subjective characteristics and opinions – things that cannot be expressed as a number.
What is qualitative analysis and quantitative analysis?
Qualitative analysis fundamentally means to measure something by its quality rather than quantity. ... Quantitative analysis is the opposite; to measure by quantity rather than quality. When we do quantitative analysis, we are exploring facts, measures, numbers and percentages.
What is quantitative analysis examples?
Examples of quantitative analysis include a company's financial data and marketing returns with statistical data on demographics. Financial Data: as already mentioned companies have a plethora of financial data and reports available to study. These include the cost of goods sold (COGS), gross profits and net profits.
