- How much did United Breaks Guitars cost United Airlines?
- How did United react to United Breaks Guitars?
- What happened to United Breaks Guitars?
- Why United Breaks Guitars went viral?
How much did United Breaks Guitars cost United Airlines?
"..within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. Which, incidentally, would have bought Carroll more than 51,000 replacement guitars."
How did United react to United Breaks Guitars?
As he was getting ready to get off the plane, he heard another passenger say, “My God! They're throwing guitars out there!” As Dave and the other band members looked out onto the tarmac where the luggage was being unloaded, they recognized the guitars. Their reaction was a blend of terror and disbelief.
What happened to United Breaks Guitars?
It was widely reported that within five days of Canadian musician Dave Carroll posting a video for a song called “United Breaks Guitars” on YouTube back in July 2009, United Airlines lost 10% of its market value, costing shareholders roughly $180 million dollars.
Why United Breaks Guitars went viral?
A man who became a YouTube sensation after he wrote a song about United Airlines breaking his guitar in 2009 is speaking out after the company came under fire for forcibly dragging a customer off a plane. Dave Carroll, a Halifax musician, was flying on United to play a show.