- What is a large-scale study?
- Why are large-scale studies important?
- Who researched to introduce large-scale surveys in the United States?
What is a large-scale study?
A complementary approach for obtaining results that can substantially advance existing knowledge is a large-scale study. A large-scale study may include thousands or hundreds of thousands of participants as opposed to a hundred or less.
Why are large-scale studies important?
It's also quicker to conduct big studies – if researchers don't have to focus on securing funding and collecting the data, they can spend more time devising innovative research programs, analysing and reporting their results. Large-scale data also provide greater statistical reliability.
Who researched to introduce large-scale surveys in the United States?
Although census surveys were conducted as early as Ancient Egypt, survey as a formal research method was pioneered in the 1930-40s by sociologist Paul Lazarsfeld to examine the effects of the radio on political opinion formation of the United States.