Mere exposure hypothesis

1. What is the mere exposure hypothesis?
2. What is an example of mere exposure effect?
3. What is the opposite of the mere exposure effect?
4. What is mere exposure effect in marketing?

What is the mere exposure hypothesis?

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle.

What is an example of mere exposure effect?

The Mere Exposure Effect is simply a psychological phenomenon whereby people feel a preference for people or things simply because they are familiar. For example, babies smile at the people who smile at them more.

What is the opposite of the mere exposure effect?

Here then is a condition – prolonged exposure – under which the mere exposure effect does not only become weaker, but is actually reversed (see Bornstein, Kale, & Cornell, 1990; also Berlyne, 1970; Stang & O'Connell, 1974).

What is mere exposure effect in marketing?

What characterizes the mere-exposure effect? ... The mere-exposure effect is the psychological reason why content marketing works so well, but it constant stimuli (content) are required before a positive assessment of a brand or company results.