Topmusicanswers
Customer segmentation is the practice of dividing a company's customers into groups that reflect similarity among customers in each group. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business.
- What are the 5 customer segments?
- Which are the customer segment categories?
- What are the main consumer segments?
What are the 5 customer segments?
Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
Which are the customer segment categories?
Types of Consumer Segmentation
- Demographic & Socioeconomic Segmentation.
- Geographic Segmentation.
- Behavioural Segmentation.
- Psychographic Segmentation.
- Social Media Segmentation.
What are the main consumer segments?
There are four main customer segmentation models that should form the focus of any marketing plan. For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
