- How does sync licensing work?
- How much does a sync license cost?
- Should I do sync licensing?
- Who does sync licensing?
How does sync licensing work?
A synchronization license pays a royalty to the copyright holder (owner) of the composition (song). This is typically the composer or their publisher. However, sometimes rights are sold. If synchronization rights are sold, a song might have a new owner, other than the original composer or publisher.
How much does a sync license cost?
Having said that the average sync fees for one-stop tracks range between $2000 and $5000 USD (master and publishing) for TV shows. License fees vary so much these days especially for commercials and it all comes down to where the campaign will be aired, for how long and the amount of edits the commercial will have.
Should I do sync licensing?
Sync licensing is an important driver, both creatively and financially, for artists, composers and producers. At a basic level, granting a sync and master license means to allow a third party to use the copyright and sound recording of a musical work in timed relation with visual media (ie.
Who does sync licensing?
When a song is licensed for synchronization, the composer / publisher receives a fee for the use of the underlying composition, and also the owner of the rights to the original recording. If you have written a song and you have not sold the rights, you are the publisher.